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How to Begin Your Own T-Shirt Business With Low Costs

Many independent T-shirt companies exist, selling everything from funny tees to custom shirts for special occasions. Printing T-shirts requires special equipment that costs thousands of dollars and the cost of wholesale shirts can run into several hundred dollars, depending on their size, fabric content and quality. Though these costs may seem prohibitive, if you’re looking to start a T-shirt company but need to do so with a limited amount of money, there is a way you can get into the business.

1. Establish the niche for your T-shirt business. For instance, you can specialize in making T-shirts for babies and young children, humorous shirts, shirts just for women, tees that are eco-friendly or T-shirts for bachelorette parties.

2. Obtain the permits needed in your city to operate a retail business, such as a sales tax permit or assumed name certificate–this is vital for your business to be legitimate, and typically does not cost much. Contact your local small business development center to see what business documentation you need.

3. Design your T-shirt graphics with a free or low-cost program, such as PaintShop Pro or Gimp, instead of an expensive graphics suite. Lower-cost graphics programs are able to perform many of the same functions and produce the same file types as pricier ones.

4. Use a print-on-demand service to make, sell and ship your shirts, such as Zazzle, CafePress, Spreadshirt or PrintMojo. These services allow you to design shirts, sell them via an e-commerce platform and make money without having to actually deal with printing or shipping the tees. Once your business becomes established, you can purchase the equipment necessary to print your own shirts and make more profit doing so in the long run.

5. Promote your T-shirt company. Try some of the following: launch a website or blog; sign up for social networking accounts; place inexpensive banner ads on websites, forums and blogs that your target market frequents; utilize social media ads; run a promotional contest in conjunction with a media outlet whose readership is likely to buy your shirts.

by Melinda Gaines 

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